How to run a pre-launch campaign for NFT
Non-Fungible Token (NFT) are among the latest forms of cryptocurrency to go mainstream; they are unique digital assets that are irreplaceable. They are considered to be one-of-a-kind digital assets because they have unique properties which can’t be replaced with other assets. Let’s simplify it further, NFT are digital files that contain different forms of digital content such as art to music. They typically rely on cryptocurrency and blockchain to record the ownership of the digital asset and create a shortage to ensure they are not similarly reproduced. They enable you to verify the authenticity of digital artwork which makes it easy to trade on blockchain. The awareness has increased since musicians, influencers, and artists spend millions of dollars to own digital images or any other art form.
NFT can be bought through cryptocurrency, again remember both are tokens which are the key element in blockchain but they are both different in terms of their attributes.
But How Can We Launch A NFT?
It won’t be different from the marketing of any other product/service. At the end of the day, any campaign aims to create awareness and generate sales.
1. Awareness Campaign:
I hope most of you must have heard of the teaser campaign, again these are done to create some sort of hype and curiosity among the consumers. Then comes the informative awareness campaign that not only targets the target audience but also the sub-set target audience. At the end of the day, I, with my marketing team, aim to acquire more new consumers by giving them the knowledge they need to understand the campaign and how their contribution will help them and create an impact. It’s also important to surround your audience, trying to get them from every angle. This is to analyze what your target audience uses the most. Add more keywords, this will help in boosting the rank for any google ad you run.
2. Influencer Marketing:
A decade ago, influencer marketing may not have been a very popular thing and was limited to a few celebrities. Today, social media influencers are becoming equally important as celebrities for brands. 89% of brands had a higher Return on Investment from influencer marketing than any other network. For a moment, let’s think that you have decided to go for influencer marketing. Here are a few things you need to think about and do to create a strategy. Again, without a strategy, you can’t just make things happen.
Know those influencers who have been very vocal about cryptocurrency and NFT. And those celebs who have been trading in NFT. Those are your people because their viewer is very focused and they are there for one or two reasons, one could be to gain knowledge about NFT. And Celebs target other celebs or businessmen/businesswomen or we could say wealthy target audience to tell them.
Message strategy will in a way try to convey that, this is the new way to trade and own any form of art, it’s a new way to own or trade, trying to create a perception of luxury in the minds of the target audience.
3. YouTube Ads:
§ You must have found most of them annoying but research has shown that they convey the message to the right audience. Again, running YouTube ads is one way to make sure the most of your target audience finds and understands the video content you have produced. With the help of new tracking capabilities, you see the Return on investment. It is important to know which type of ad you’ll be running, which will be based on the budget you have set for the campaign, and also the type of target audience you have.