This pass allows fans exclusive access to concert tickets, content, and advanced features while supporting emerging artists like Asha Imuno, Brooke Alexx, JANAYAH, Juliet Ivy, and Loyal Lobos.

Advancing Artist Careers with Technology

Mastercard launched the Artist Accelerator program in 2023 to equip emerging musicians with Web3 and AI technologies, responding to the ever-evolving music industry’s demands. This year, they have partnered with OnesToWatch, a popular global music discovery platform, to expand their reach and elevate artists from studio recordings to live performances. 

This pass is not your average music pass; it is personalized, incorporating each user’s musical preferences to create a unique audiovisual experience.

Este Haim of the GRAMMY-nominated group HAIM, a mentor for the program, perfectly captured its essence at the Los Angeles summit: “The music you make is a part of you. That is why we are so passionate about what we create.”

A Diverse Roster of Talent

The 2024 lineup boasts an eclectic mix of artists from different musical backgrounds and styles. Asha Imuno brings a blend of Hip-Hop, R&B, Soul, and Funk to the table, creating a fresh sound with classic influences. Brooke Alexx‘s Pop-Rock sensibility and innovative songwriting have earned her a devoted fan following. 

JANAYAH, an emerging artist from London’s prestigious BRIT School, delivers powerful vocals in her signature blend of Pop and Dance music. With her unique Chinese-Colombian heritage, Juliet Ivy infuses Indie and Folk into her Pop sound. Loyal Lobos channels her Colombian roots through bilingual songs that resonate with a universal pop appeal.

How to Join

The limited-edition Mastercard Music Pass is now available. It can be personalized through an interactive journey on Mastercard’s dedicated website. According to the announcement, during the interactive minting process, users will answer questions about their musical tastes. Based on their responses, they will receive a multisensory pass that includes custom visual artwork and a 15-second audio track tailored to their preferences.

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Via a statement on the social media platform X, Ghostface disclosed that the initiative would consist of 10,000 Ordinals available for free minting. Importantly, these Ordinals will come with Creative Commons Zero (CC0) rights, granting freedom to use, modify, and distribute the music. Ghostface mentioned that the creation of the Bitcoin Ordinal collection was a collaborative effort involving the Ordinals Bot, Rare Scrilla, and NakaPepes.

Empowering Creativity through CC0 and Blockchain

Adopting the CC0 license marks a departure from traditional copyright constraints. It permits the unrestricted reuse and adaptation of works, and influences the circulation and evolution of creative content.

Ordinals differ from conventional NFTs by being inscribed directly on the Bitcoin blockchain, using Bitcoin for the minting process. This strategy leverages the robustness of the Bitcoin network to secure digital assets, offering a fresh perspective on digital ownership and content dissemination.

This initiative aligns with a broader trend of artists exploring blockchain technology to gain greater control over their music and engage directly with their audience. Furthermore, platforms like Sound.xyz showcase how blockchain innovates within the music industry, offering artists more autonomy and fans new ways to interact with content.

While specific details regarding the Ghostface Killah drop’s timing and access remain unspecified, a post by the Nakamotos on the BTC Twitter account hints that holding a NakaPepe v2 inscription can secure access to the free mint.

Main Image Source: Depositphotos

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Meet the Grant Recipients

MITH: Redefining Fan Engagement

MITH is a fan engagement platform that collaborates with renowned creatives such as Jack Harlow, Emilia Clarke, and Halle Berry. Their platform offers a proprietary technology stack that includes commerce, streams, threads, and rewards. In addition to these features, MITH provides artists with AI-driven insights and analytics on their audiences, giving them a deeper understanding of their fans.

Michelle Sanchez, CEO and Co-Founder of MITH, commented on their mission, “MITH is dedicated to empowering artists with dynamic community tools under a unified platform. This approach effectively addresses the fragmentation of fan experiences by enabling artists to capture first-party data, such as fan attendance, interactions, purchases, and overall engagement.”

Muus Collective: Revolutionizing Fashion Experiences

Sarah Fuchs and Amber Bezahler co-founded Muus Collective to create fashion-centric experiences. Their projects integrate mobile gaming, entertainment, and digital collectibles to create communities through a shared love of style. Furthermore, the collective plans to release its upcoming fashion game in Q2 2024, in partnership with retailer REVOLVE.

Amber Bezahler, Co-CEO and Co-Founder of Muus Collective shared her insights, stating, “Music and fashion have long been inextricably linked, and we see a wealth of opportunity to explore this relationship in a gamified virtual environment where players interact and express themselves with both music and fashion.”

Extensive Support for Grant Recipients

Both MITH and Muus Collective will receive extensive support through the Web3 Music Accelerator program. This includes endorsement from two leading entities in music and blockchain, mentorship, strategic advising, networking opportunities, marketing, and promotion. Additionally, they will gain access to the Polygon x WMG Developer Support Cohort. This group of blockchain infrastructure developers collaborates with projects shaping the Web3 music industry, offering service discounts, vouchers, and premium benefits to grant recipients.

The Web3 Music Accelerator program represents a big effort by Polygon Labs and WMG to blend blockchain technology with the music industry. This initiative is driving innovation in the Web3 music ecosystem by supporting projects redefining the landscape of music and technology. The collaboration between Polygon Labs, a blockchain ecosystem developer, and WMG, a music industry heavyweight, showcases the potential of merging these two industries.

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Tracks, an innovative Web3 music streaming dApp developed by LABEL Foundation, is leading the charge by offering a high-quality music experience on the BNB Chain. And now, this app has broken new ground by launching on LG Smart TVs with webOS 22 and webOS 23 worldwide.

A New Era of Music Streaming

For the first time, a Web3 music app is available on an LG smart TV platform, potentially changing how we interact with music streaming.

‘Tracks’ offers users complimentary access to curated music playlists and visuals. An attractive feature of the service is the ability to earn rewards based on listening time. The platform is primarily designed for Generation Z, a demographic known for expressing unique moods through music and visuals.

Since its launch in July, the mobile dApp has amassed over 150,000 users and 10,000 daily active users.

Putting Users First

Its focus on the user sets Tracks apart from traditional music services. Instead of prioritizing content providers, this dApp aims to provide an immersive and personalized music experience to its users. And, with a sustainable revenue model, Tracks is aligned with the current trend of Free Ad-Supported TV, with plans to expand its revenue strategies in this area.

By partnering with LG, Tracks has broken through the constraints of paid streaming and broadened music accessibility. The app is now available for free on the latest LG Smart TV models, allowing users to easily access their favorite music.

In addition to LG Smart TVs, people can access Tracks on mobile devices and web browsers.

Bridging Web3 and Web2

Tracks’ partnership with LG not only expands its user base but also bridges the gap between Web3 and Web2 services. With this collaboration, users can switch between traditional TV content and Tracks’ Web3 music streaming without extra effort or cost.

With its innovative approach and rapid growth, Tracks is on track to become a leading platform in both the Web3 and Web2 music industry. Furthermore, as we reported last May, LG is pursuing a patent for a television designed to facilitate NFT trading.

LG’s NFT TV could connect with an NFT marketplace server, allowing users to preview artwork and complete purchases directly through a linked Web3 wallet.

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Empowering Artists with Decentralized Streaming and NFTs

The platform, Tune.FM, distinguishes itself by offering a unique blend of a music streaming service and an integrated music NFT marketplace. The setup allows artists to directly monetize their fanbase through streaming royalty micropayments and digital music collectibles, leveraging the JAM token ($JAM) and Hedera Hashgraph distributed ledger technology.

Breaking from traditional streaming service models, Tune.FM proposes to offer artists 90% of their streaming revenue, aiming to provide artists with greater control and compensation for their work. This initiative is part of Tune. FM’s mission is to empower artists with more autonomy, enabling them to directly monetize and distribute their music to fans, reducing the need for intermediaries.

Innovative Monetization and Fan Engagement

Tune.FM operates under the motto, “When the music gets played, the artist gets paid.” The platform ensures that artists earn streaming royalty micropayments instantly for every second their music is streamed, facilitated by the JAM token. Additionally, artists can use JAM to promote their music, attracting new listeners who can earn JAM through discovering promoted music and creating a sustainable cycle of discovery and earnings.

With the new funding from LDA Capital, Tune.FM plans to expand its user base, grow its development team, launch new products, and increase liquidity for the JAM token in international markets. The upcoming launch of Tune. FM’s mobile and desktop applications, along with negotiations for major label content licensing, marks another stride in modernizing the business model for artist monetization and financing in the music industry with the power of Web3.

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Empowering Artists with Minting on BASE

Artists using Sound now have the option to mint their music on BASE, providing a gateway to the Coinbase blockchain ecosystem. With reduced gas fees and faster transactions, BASE’s goal is to onboard the next billion users into the world of blockchain. 

Helping with this lofty goal, BASE enables artists to upload and withdraw their music for free and without bridging processes or the need to purchase crypto. On Sound, artists will have the power to decide the deployment platform for their contracts, with BASE, Optimism, and mainnet Ethereum as available choices. Sound covers all associated gas fees for uploads, revenue splits, and post-sales withdrawals. 

A Bridge to the Future of Music

Integrating with BASE holds the potential to attract a big new audience in the coming years. With over 100 million users and $130 billion in capital on Coinbase, BASE eyes becoming a game-changer in the music industry. This user base is expected to drive increased attention to emerging music artists in Web3 on Sound. By offering a more user-friendly experience and reducing barriers to entry.

Transactions and Collectible Opportunities

For collectors, purchasing songs on BASE involves bridging ETH to the platform. Whether through the official BASE bridge or using a credit card or mainnet ETH, collectors can acquire songs delivered on the BASE chain.

Additionally, to mark the launch of this collaboration, BASE is releasing its first-ever song produced by Reo Cragun and Heno, titled “Based.” This track is available as a free open edition collectible on a special Base profile on Sound, offering a unique opportunity for collectors to engage with exclusive content.

The integration of Sound and BASE represents an exciting development in the music industry, bringing together the power of blockchain technology and the creative talents of artists. With a focus on user-friendly experiences, this collaboration hopes to open new doors for musicians and fans.

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In this innovative collaboration, AI serves as the guiding force in crafting multiple takes on the track. Furthermore, each version, true to Disclosure’s renowned sound, is marked by its own distinctive character and feel.

Exclusive Ownership and Artistic Collaboration

Priced at $20 each, these NFTs provide exclusive ownership of a unique track rendition and ensure that these versions will never be replicated or released elsewhere. Adding to their appeal, each NFT features exclusive artwork from collaboration with Studio Grotesk, a well-known German art collective.

The NFTs utilize the innovative Bronze AI technology, a generative music engine that reimagines existing music compositions using artificial intelligence. This isn’t Disclosure’s first foray with Bronze AI; their previous collaboration celebrated the 10th anniversary of their debut album “Settle” with an endless mix created by the same technology.

Exploring New Frontiers in Music

Rising stars in electronic music, Disclosure, featuring Guy and Howard Lawrence, have amassed a global audience with their unique fusion of soulful vocals, rhythmic beats, and engaging soundscapes. 

Blending garage, house, and funk, their sound stands out, earning widespread praise and a dedicated fan base. Their musical journey began in Reigate, Surrey, where they experimented with music production and DJing, inspired by the diverse sounds of soul, funk, and disco.

Having significantly influenced the electronic music scene since their emergence in the early 2010s and boasting three Grammy-nominated albums, Disclosure continues to push boundaries. Their latest initiative aims to redefine music production and distribution, blending AI technology with the evolving NFT market to offer their fans a unique and personalized music experience.

Music NFTs

NFTs in the music industry present advantages for both musicians and their followers. Artists can utilize NFTs for new revenue streams and deeper fan engagement, selling their music directly as NFTs and circumventing traditional music industry channels. On the other hand, fans gain a more personal connection with artists through owning a part of their work and enjoying exclusive perks like early music releases, private events, or special behind-the-scenes access.

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Infanity maintains a distinctive position in the music industry. It seeks to empower independent artists to steer their musical journeys. By leveraging Web3 technology, the platform allows artists to release their music independently and offer unique experiences that broaden their fan bases.

Fusing Traditional Hip-Hop with Web3

Infanity and Tragedy Khadafi’s alliance aims to unite the worlds of traditional hip-hop and the progressive Web3. Renata Lowenbraun, Infanity’s CEO, conveyed her excitement in welcoming a figure as significant as Tragedy Khadafi onto their team. Lowenbraun singled out Khadafi’s perspective and guidance as catalysts in moulding the fate of hip-hop artists venturing into Web3.

Known also as Intelligent Hoodlum, Tragedy Khadafi has been an influential force within the hip-hop community. As the youngest member of the Queensbridge pioneers, Khadafi was instrumental in mentoring and launching Capone-N-Noreaga’s platinum-selling album, “The War Report,” through his label, 25 to Life Entertainment. He has also released records with esteemed labels like A&M Records, V2 Records, and Caroline Distribution/EMI.

Music NFTs: Powering a New Era in The Music Industry

Music NFTs introduce numerous possibilities for artists and their fans. They act as a powerful vehicle, allowing artists to release new music directly to their fan base, bypassing conventional record labels or streaming platforms. 

On the other hand, fans can back their favorite artists by purchasing virtual items such as concert tickets, merchandise, or even a piece of the artist’s future success. NFTs also offer an avenue for artists to raise funds for fresh projects or causes close to their hearts.

One of the most transformative aspects of music NFTs is their ability to cultivate more rewarding, creative, and intimate communities for artists and fans. This fresh approach democratises the music industry by allowing fans to share ownership of songs and have a tangible stake in an artist’s success. This shift promises a more interactive relationship between artists and fans, potentially reshaping music production and consumption.

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Carl Cox Takes Center Stage in the Metaverse”

Carl Cox, an iconic figure in the electronic music world, has consistently been a pioneer since the early days of acid house and techno. His influence extends from his DJ wizardry to his iconic releases such as ‘F.A.C.T’ and ‘Electronic Generations.’ Beyond his DJ career, he has made significant contributions as a label owner, producer, and remixer, nurturing emerging talent and leaving an indelible mark on the dance music landscape. Carl Cox’s involvement in this venture marks a significant moment for Sensorium Galaxy.

Sensorium Galaxy is a dynamic metaverse comprised of diverse virtual worlds, with PRISM being the hub dedicated to electronic music. It’s in PRISM that avatars of real-life and virtual DJs provide continuous musical experiences. “Intermundium” is intricately designed to harness PRISM’s unique characteristics, creating an anomaly location where sound frequencies can transform space. 

Pushing Boundaries

In this virtual realm, Carl Cox, in digital form, takes control with his tech-house beats, setting everything in motion, from volcanic streams to futuristic concert modules, captivating virtual inhabitants and show guests in an endless dance.

Carl Cox shared his excitement, stating, “I’ve always been about pushing boundaries, sharing the love of music, and enhancing electronic music culture. I truly understood what was possible when I first saw my avatar and literally did a double-take! It has been really interesting to see things develop to the point where I can share my experiences with like-minded individuals anywhere on Earth – or beyond!”

Accessing ‘Intermundium

Access to “Intermundium” will be available through various platforms, including the Sensorium Galaxy Website (2D Stream), YouTube (2D Stream), App Store, Google Play apps (2D Stream), and Steam (Full-fledged VR). 

An immersive VR-360 version will be exclusively available on the PICO Store for one month, providing a unique viewing experience. The show will also be broadcasted on Sensorium’s TikTok Live (2D Stream) during the premiere.

Don’t miss the opportunity to experience the fusion of music and technology in this unprecedented virtual performance by Carl Cox.

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Sonorus stands at the forefront of the music industry’s digital transformation, offering a decentralized environment that facilitates direct connections between artists and their fan base. By cutting out intermediaries, the platform empowers musicians to have greater control over their work and directly engage with their audience.

Redefining Music Ownership

Central to Sonorus’s success is its utilization of blockchain technology. By employing a decentralized ledger, the platform ensures transparent and immutable records of ownership and transactions. This not only provides artists with greater security and control over their intellectual property but also creates a trust-based environment for all stakeholders involved.

With traditional music distribution models facing challenges related to piracy and opaque revenue streams, Sonorus’s innovative approach addresses these issues head-on. By tokenizing music assets, artists can have a clear and traceable record of ownership, ensuring they receive fair compensation for their creations.

Decentralized Connections

One of Sonorus’s key strengths lies in its ability to foster direct connections between artists and their fan base. Through the platform, musicians can engage with their audience on a more personal level, sharing exclusive content, updates, and even organizing virtual events.

This direct interaction not only strengthens the artist-fan relationship but also enables fans to play a more active role in supporting their favorite creators. By purchasing and trading music NFTs (Non-Fungible Tokens), fans can become true stakeholders in the success of the artists they admire.

Web3 Solutions in the Music Industry

Sonorus’s rapid growth is indicative of a broader trend within the music industry towards embracing web3 solutions. As the digital landscape evolves, artists and industry professionals are increasingly recognizing the potential of blockchain technology and decentralized platforms to address longstanding challenges.

This surge in popularity also underscores the growing appetite among music enthusiasts and creators for innovative, forward-thinking solutions that prioritize transparency, security, and direct engagement.

Sonorus’s remarkable growth, with an influx of 160,000 new users in just six months, is a testament to the platform’s ability to leverage blockchain technology to redefine music ownership and distribution. By providing a decentralized environment for artists to connect directly with their fan base, Sonorus is at the forefront of reshaping the music industry. This success story reflects a broader industry shift towards web3 solutions, highlighting the increasing demand for innovative, transparent, and artist-centric platforms in the music ecosystem.

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