How to run a pre-launch campaign for NFT

How to run a pre-launch campaign for NFT

Non-Fungible Token (NFT) are among the latest forms of cryptocurrency to go mainstream; they are unique digital assets that are irreplaceable. They are considered to be one-of-a-kind digital assets because they have unique properties which can’t be replaced with other assets. Let’s simplify it further, NFT are digital files that contain different forms of digital content such as art to music. They typically rely on cryptocurrency and blockchain to record the ownership of the digital asset and create a shortage to ensure they are not similarly reproduced. They enable you to verify the authenticity of digital artwork which makes it easy to trade on blockchain. The awareness has increased since musicians, influencers, and artists spend millions of dollars to own digital images or any other art form.

NFT can be bought through cryptocurrency, again remember both are tokens which are the key element in blockchain but they are both different in terms of their attributes.

But How Can We Launch A NFT?
It won’t be different from the marketing of any other product/service. At the end of the day, any campaign aims to create awareness and generate sales.

1. Awareness Campaign:
I hope most of you must have heard of the teaser campaign, again these are done to create some sort of hype and curiosity among the consumers. Then comes the informative awareness campaign that not only targets the target audience but also the sub-set target audience. At the end of the day, I, with my marketing team, aim to acquire more new consumers by giving them the knowledge they need to understand the campaign and how their contribution will help them and create an impact. It’s also important to surround your audience, trying to get them from every angle. This is to analyze what your target audience uses the most. Add more keywords, this will help in boosting the rank for any google ad you run.

2. Influencer Marketing:
A decade ago, influencer marketing may not have been a very popular thing and was limited to a few celebrities. Today, social media influencers are becoming equally important as celebrities for brands. 89% of brands had a higher Return on Investment from influencer marketing than any other network. For a moment, let’s think that you have decided to go for influencer marketing. Here are a few things you need to think about and do to create a strategy. Again, without a strategy, you can’t just make things happen.

Know those influencers who have been very vocal about cryptocurrency and NFT. And those celebs who have been trading in NFT. Those are your people because their viewer is very focused and they are there for one or two reasons, one could be to gain knowledge about NFT. And Celebs target other celebs or businessmen/businesswomen or we could say wealthy target audience to tell them.

Message strategy will in a way try to convey that, this is the new way to trade and own any form of art, it’s a new way to own or trade, trying to create a perception of luxury in the minds of the target audience.

3. YouTube Ads:
ยง You must have found most of them annoying but research has shown that they convey the message to the right audience. Again, running YouTube ads is one way to make sure the most of your target audience finds and understands the video content you have produced. With the help of new tracking capabilities, you see the Return on investment. It is important to know which type of ad you’ll be running, which will be based on the budget you have set for the campaign, and also the type of target audience you have.

Blockchain And Its Impact on Business Operations

Blockchain And Its Impact on Business Operations

Companies are forced to evolve as a result of new technologies, which disrupt their entire business models and lead to new ones being established. Businesses always need to be on the lookout for new technologies and innovations which can have a significant impact on how consumers interact with their service or product.

There are many instances of new technology changing the way an industry works. A good example of this is the introduction of the internet. When the internet first started to become popular, many businesses were successful in realizing its potential and implementing it into their strategy. At the same time, many other businesses failed to adapt and failed. As a result, the internet led to the demise of many traditional brick-and-mortar stores, but it also brought new convenience and better prices to consumers.

One of the most exciting technologies currently being implemented into global business is blockchain. This innovative way of storing and reading data has the potential to cause just as much if not more of an impact than the internet. Let’s look in detail at what blockchain is and its impact on business operations.

What is Blockchain?
When most people hear the word blockchain, they might automatically think of cryptocurrency. However, blockchain technology has uses in many other areas too, including business. Blockchain is simply a way of storing data in a way that can’t be tampered with. As new information is received, by the blockchain, it is entered into a new block, which is connected to other blocks in a chain. Blocks get filled with data before being chained to the next block in a long chain of chronologically ordered data.

Blockchains have mostly been used in recording financial transactions, which allow for trustless payments if the blockchain is decentralized. Payments in the US being made using cryptocurrency are more popular than ever, with businesses and consumers eager to spend crypto online, as demonstrated by this infographic. However, a blockchain can be used to store all kinds of information. Advantages of a blockchain over a traditional database include an extremely secure network, transparent data, privacy, no need for middlemen, 24/7 availability, and accessibility for anybody with an internet connection.

How Can Blockchain Be Implemented into Business Operations?
Blockchain technology has the potential to be revolutionary, making things more convenient and safer for consumers while forcing US businesses to adapt and change their business models to compete. Some of the biggest examples of how blockchain technology is being implemented into business include:

Generations of Blockchain What Does Decentralization

Generations of Blockchain What Does Decentralization

Trading with Rare Artifacts (NFT)

Relictum PRO’s NFT Marketplace is a single platform for artists, collectors, fans, art connoisseurs, patrons, museums, and other individuals and organizations looking for rare and valuable NFT tokens. Here users can create a token, save it right there in the storage, then organize an auction, find a buyer, complete a purchase/sale transaction with automatic copyright transfer under a smart contract, and at the same time with a minimum commission of 0%. In short, a very convenient all-in-one system.

Trade with goods and raw materials

The Real Asset Company is a platform for trading precious metals (gold and silver), which, thanks to the use of smart contracts, allows you to buy and sell metals in a completely safe manner (for all parties to the transaction) and quickly. The physical transfer of goods is ensured by an international network of storage and logistical flows. The local currency (token) is fully backed by gold and this gives the best possible level of protection and transparency for trading operations. The company’s management is confident that such binding of gold to digital currency will return the metal back to the financial systems of countries.

Data management

Factom is another promising blockchain that offers data management solutions. Thus, their identification systems have been successfully used to manage databases and analyze large amounts of information for a variety of clients, including companies and government agencies, non-profit organizations, and individuals. Their product enables customers to manage their data as efficiently and securely as possible while complying with legal requirements in their jurisdiction. At the same time, distributed ledger allows users to store data and obtain the highest possible level of security, as well as reduce the cost of this process.

Data storage

Relictum Storage is a distributed data storage based on the Relictum ecosystem. Here, files are stored not on a single server, like in usual hosting systems, but on the devices of other users. The file is encrypted and split into parts, and in such a divided form it is stored in the nodes. Access to it can only be obtained with a special key so that users receive the highest possible protection against hacks and leaks, and besides, access to the storage is almost impossible to restrict. Another nice bonus is that the cost of data storage is about 90% lower than the market average for the same volume.

Recover From a Bitcoin Scam 3 Recovery Methods

Recover From a Bitcoin Scam 3 Recovery Methods

Bitcoin is the most popular cryptocurrency in the world. It’s also one of the most volatile. The currency has seen its ups and downs, with some days showing incredible gains only to be followed by losses in the next few days. However, what you need to worry about is when you get scammed. If you’ve lost your hard-earned money by investing in a fraudulent bitcoin scheme, here are three methods that might help you recover some of what you lost.

Section 1: Dealing with the emotional aspect of being scammed

When you’ve been scammed, it’s natural to feel bad about what has happened. You may feel angry or embarrassed. You may feel depressed. The best thing you can do is to talk to someone about your feelings.

Talking to someone might help you release some pent-up emotions. It might relieve some of the anxiety that you are feeling. The other person may be able to help you process what has happened and give you advice on how to get your money back.

Section 2: Getting your money back

Paragraph: There are three methods that might help you recover some of what you lost in a bitcoin scam recovery.

One way is to go after the people who scammed you in the first place. You can find out who is behind the scheme by doing some online detective work. If you are able to track down the people who scammed you, you might have a chance of getting your money back.

If that doesn’t work, there are other ways to get your money back that are worth considering. One option is suing the company that scammed you for restitution. This option may take a long time and may not result in getting your money back in full, but it’s an option

Getting legal help

If you’re in a situation where you have been scammed, you might want to contact a lawyer. There are a number of lawyers who specialize in white-collar crime. You can also find a lawyer who specializes in financial crimes.

In the bitcoin space, there are a number of lawyers who can help you. If you’ve been scammed by a bitcoin scheme, you might want to contact the SEC. They have a Cyber Unit that deals with investigations into digital assets and initial coin offerings.

If you know the name of the person who scammed you, you might be able to take legal action against them. The best way to do this is by contacting your local law enforcement agency. If you can’t find the person who scammed you, it might be worth investing in a PPC ad campaign to try and track them down.

Finally, getting professional help might be the best option for you. If you feel like your bitcoin-related investment was too complicated and that it’s too much work to get your money back on your own, enlist the help of a professional. The sooner you get help, the better chance you have of recovering some of what you lost.

Taking your losses and seeking revenge

If you’ve been scammed and lost money, you might be feeling quite angry. The best thing you can do in this situation is taking a step back and think about what you will gain from the scammer.

If the scammer has a lot of bitcoin, you can try to get revenge by “doxxing” them. Doxxing is a term used for when somebody’s identity is released online, often with malicious intent.

The New Cryptocurrencies Seen in The Cryptocurrency World

The New Cryptocurrencies Seen in The Cryptocurrency World

As a newbie, if you want to invest in cryptocurrency, you need to know what it is and how it works so that you can get the most out of your cryptocurrency investment. This will also help you understand how it will benefit you. You may find some things complex initially, but with time, things will become quite clearer to you. And if you are a little bit skeptical about digital assets, you can get all the latest crypto news now.

The idea of competing with traditional cryptocurrencies is something that is not uncommon in the market. Similarly, a lot of examples can be set so that you can make a good decision. According to the latest crypto news, it is has come out that trading in cryptocurrencies has become more popular than ever before. The trend of trading in cryptocurrencies is on the rise with each passing day for obvious reasons, so it is time for you to stay updated with the latest crypto news since it is very important to stay well-informed about different ups & downs, and so on.

However, for those who are not sure what cryptocurrency they should trade, getting started with one of the big news is recommended. The cryptocurrency world is very wide since new and new currencies come and go. To get the best out of a new cryptocurrency is to become an early adopter. The fact of the matter is that the cryptocurrency world keeps on changing over time!

New & new cryptocurrencies can be seen in the cryptocurrency world
With each passing day, new and new cryptocurrencies can be seen in the cryptocurrency world. Similarly, you can see new and new crypto news each day that passes. Each & every year, different providers offer their services with new introductions and benefits, so it means that the world of cryptocurrencies is going in the upward direction, and this will continue as usual.

It should not come as a surprise that some cryptocurrencies become part of the crypto news, and, they disappear from the screen. There is no doubt about the increasing popularity of new currencies, but it will take a new cryptocurrency time to gain widespread popularity. No matter what, like any business, cryptocurrencies are not free from a risk factor, so you must get ready for facing far-reach results that may be both positive and negative depending on how you manage to go with them.

Virtual currencies with no physical or tangible property
As a newbie, you must keep in mind that you cannot start with banks when it comes to cryptocurrencies since they are virtual currencies with no physical or tangible property at all. Good knowledge of cryptocurrencies can help you make an informed decision. Even you do not need to know where cryptocurrencies come from and where they go.

Be Aware Of Before Investing In Cryptocurrency

Be Aware Of Before Investing In Cryptocurrency

With the number of investors in cryptocurrency on the rise, it is important to stay cautious of the volatile nature and unpredictability of cryptocurrencies. If you’ve decided to be a part of the cryptocurrency wave and invest in them, it’s essential to do the necessary research before making the decision.

Bitcoin is not the only cryptocurrency in the market:

The most common myth among first-time investors and people who have recently started learning about cryptocurrency is that Bitcoin is the only cryptocurrency available. Bitcoin does hold the throne for being the most successful cryptocurrency, but there are other interesting options in the market. Some of the other most popular alternative cryptocurrencies include Ethereum, Litecoin, Cardano, Polkadot, and Chainlink.

Bitcoin Exchanges:

In order to purchase Bitcoin or any other cryptocurrency, the investor needs to be aware of the leading Bitcoin trading platform or exchange. While there are many available options, the best ones always make it easy to purchase and sell cryptocurrencies. Several beneficial websites provide you with useful information regarding that.

Cryptocurrencies are volatile:

With the growth of cryptocurrencies, these have become a part of global businesses. But cryptocurrencies run through profits and risks. Investing in them comes along with risks and predicting the future is always tricky. Based on the market demand and supply, sometimes the value may face extreme ups and significant downs.

Be responsible & realistic:

Cryptocurrencies should be treated as high-risk assets. It is important to ensure that the crypto investment portfolio remains diversified to decrease extreme risks. Crypto purchases are notoriously oversold for higher gains. For investors, it is vital to remain realistic about their investment by properly evaluating the current market cap/valued companies to make more gains off the table.

Timing Is Key:

Investing in cryptocurrencies means taking a risk. Be diligent with your research. After thorough research, you will likely develop a knack for the cryptocurrency industry. The next step is to invest. Doing your research before investing, will help you achieve better ROIs and shield you from making mistakes.

Custodial Vs Non Custodial Wallets

Custodial Vs Non Custodial Wallets

Cryptocurrency is a significant genre in itself, and there is no such “one size fits all” approach in it. The segment is highly customizable depending on the preference of the users. The users can enjoy various options when it comes to choosing the type of cryptos. They may go for mining or staking or even trading crypto. With all of these going around, there is still one essential topic that people are often confused about. This is especially the new ones who are trying to gain their place in the crypto field. There has been a confusion between whether to opt for the custodial wallets or the non-custodial wallet of Bitcoin. This calls for an immediate comparison of the Custodial Vs Non Custodial Wallets.

The new crypto enthusiasts are often confused about which one would be better for them. Both the bitcoin wallets have their individual benefits and disadvantages. Thus, before opening a Bitcoin account, you need to consider everything about Custodial Vs. Non-Custodial Wallets. In this article, we are going to let you know everything about both these wallets. It becomes a lot easier for you to decide which wallet you would want to go for.

What Does A Custodial Bitcoin Wallet Mean?
The primary concept of a custodial bitcoin wallet is that a third party will control the private keys. This means the users are placing their trust in a different entity, usually the cryptocurrency exchange platforms. Many of the newest Bitcoin investors have depended on a custodial wallet at some point in their crypto journey. If you create an account with reputed exchanges such as Gemini or Coinbase, you will have the opportunity to use a custodial wallet, and it is all part of their service.

These platforms want to protect the users’ funds and will make an effort to do so. It is because they have their interest in it as well. The users often term the custodial crypto wallets as hosted wallets. Without any doubt, the custodial wallets remove the users from their personal responsibility for their funds. This might be a plus point to some users, while others might perceive it as a significant red flag. Additionally, the custodial wallets are typically web-based applications, unlike the hardware wallets that require a constant internet connection.

Advantages Of The Custodial BTC Wallet
The BTC custodial wallets do not hold the best reputation in cryptocurrency community. This is not because they are considered unsafe. Fact is that the user doesn’t hold their private keys, and they are not in charge of their entire funds. Some believe that the lack of this control is unacceptable. But for the others, this is the only reason for appreciating the custodial wallets.

The private key serves as the only path to access the money that the users earn. But what will happen if you cannot remember the private key? This means that all your Bitcoin (BTC) is lost forever. This does not occur with the custodial wallets, as the exchanges take certain precautions for ensuring that you always have access to your funds.

Generally speaking, custodial wallets are also a safer option as they offer better security against phishing scams and malware when web-based wallets come into consideration. However, there are a couple of downsides that you need to focus on as well. The first is that some of the exchanges would require you to use their wallets. In this case, as you do not hold the private keys to your wallet, it could mean that they might take your assets if they would want to, and you will have nothing to do about it.

An In-Depth Guide To Developing DeFi Apps

An In-Depth Guide To Developing DeFi Apps

As a result of technological evolution, we now have access to almost everything at our fingertips. The digital revolution has not excluded the finance industry. To ensure flawless operation, the finance industry has also shifted to the digital world to take advantage of modern technology. Thanks to the introduction of DeFi apps.

Nowadays, it is actually possible to manage finances in a decentralized way and it makes that possible. Decentralized finance apps are important because they allow you to use a variety of financial services without the assistance of intermediaries.

DeFi: What is it?
Decentralized Finance or DeFi is an attempt to transform the traditional financial process into a more transparent one. It aims to create a financial process that is open source and decentralized. This app is easily accessible to everyone as handling the assets is in the hands of the users. In addition, transactions and exchanges are also simple.

Statista indicates that DeFi has become extremely important in the whole crypto market. Actually, its market share has doubled since 2020. By November 2021, the DeFi market was already worth 274 billion US dollars.

How is DeFi different from conventional finance?
The following points will help you understand what makes Defi different from conventional finance:

Not regulated: Decentralized Finance is not regulated like the conventional financial sector. How does it work then? The data transformation takes place directly. The information in the blockchain cannot be changed because the information is stored there. In contrast to conventional finance, it offers hassle-free data transfer since there is no paperwork involved.
Unambiguous: With a decentralized finance app you can experience a crystal clear system. This app is always monitored, so any issues can be resolved easily. Checking interactions between different accounts is possible and quite easy for the users.

Easily accessible: Getting access to the app isn’t difficult by any means. An individual can easily use a DeFi app to access 24/7 services with an internet connection. In this way, it differs from conventional financial services.

What is Cryptocurrency

What is Cryptocurrency

Stock valuations boil down to discounted estimations of a company’s future cash flows. There is no comparable valuation metric for cryptocurrencies because there is no underlying company; the value of a cryptocurrency is tied only to investor appetite.

Cryptocurrency valuations boil down to one of two factors: the likelihood of other investors buying the asset or the utility of the cryptocurrency’s blockchain. See More

How does it work?
Cryptocurrency runs on blockchain technology, but what exactly is a blockchain? The term has become so commonplace, its meaning and significance are often blurred. A blockchain is simply a digital ledger of transactions. This ledger (or database) is distributed across a network of computer systems. No single system controls the ledger. Instead, a decentralized network of computers keeps a blockchain running and authenticates its transactions.

Proponents of blockchain technology say that it can improve transparency, increase trust and bolster security of data being shared across a network. Detractors say that blockchain can be cumbersome, inefficient, expensive, and can use too much energy.

Rational crypto investors buy a digital asset if they believe in the strength and utility of its underlying blockchain. All cryptocurrencies run on blockchain, which means crypto investors are betting (whether they know it or not) on the resiliency and attractiveness of that blockchain.

Cryptocurrency transactions are recorded in perpetuity on the underlying blockchain. Groups of transactions are added to the ‘chain’ in the form of ‘blocks,’ which validate the authenticity of the transactions and keep the network up and running. All batches of transactions are recorded on the shared ledger, which is public. Anyone can go and look at the transactions being made on the major blockchains, such as Bitcoin (BTC) and Ethereum (ETH).

The answer is, they are remunerated with the underlying cryptocurrency. This incentive-driven system is called a proof-of-work (PoW) mechanism. The computers ‘working’ to ‘prove’ the authenticity of blockchain transactions are known as miners. In return for their energy, miners receive freshly minted crypto assets.

Investors in cryptocurrencies don’t hold their assets in traditional bank accounts. Instead, they have digital addresses. These addresses come with private and public keys — long strings of numbers and letters — that enable cryptocurrency users to send and receive funds. Private keys allow cryptocurrency to be unlocked and sent. Public keys are publicly available and enable the holder to receive cryptocurrency from any sender.

It is fair to say that Bitcoin has changed the paradigm — there has been nothing quite like it before, and it has unleashed an entirely new technology, a new platform for investing, and a new way of thinking about money.

Cryptocurrency And Blockchain Demystified

Cryptocurrency And Blockchain Demystified

Cryptocurrency and blockchain overview
The subject issue of cryptocurrency and blockchain remain highly controversial. Cryptocurrencies have come to stay and despite the well fact of cryptocurrencies volatility they are still considered a notable form of investment asset. “Evil” some though may call it, as they are reputable for facilitating criminal activities and serve as safe haven for criminals and money launderers, it has found its way in the hearts of many and it’s global embrace is quite overwhelming.

Bitcoin, ethereum, ripple, and USDT are all types of cryptocurrency and the underlying technology with which cryptocurrencies operate is known as the blockchain. Hence in this article we will attempt to demystify cryptocurrency and blockchain (it’s complex underlying technology) and will also look at issues surrounding cryptocurrencies and blockchain.

What is Cryptocurrency?
Cryptocurrencies are digital currencies, but unlike other forms of digital currency such eNaira cryptocurrencies are decentralized and secured by cryptography, making it nearly impossible to counterfeit. Aside from cryptocurrencies being an investment instrument, they can also serve as exchange for goods and services both online and physical stores, but they do not possess intrinsic value hence they are not redeemable for another commodity, such as gold.

Cryptocurrencies are not issued by any central authority and do have backing from the government, for this reason they are not considered as legal tender, although a few countries are nurturing the idea after the recent adoption of bitcoin as legal tender in El Salvador who became the first country to adopt cryptocurrency as legal tender. However it’s decentralized nature brings a vast array of advantages to cryptocurrencies, such as crypto holders being in total control over their money and not having a single point of failure as they do not have a single point of entry, and much well promoting transparency.